Century 21 CEO Talks Outdoor Kitchens, Vacation Markets and Other Luxury Real Estate Trends in 2022


Michael Miedler is the CEO of Century 21, a single of the most recognizable worldwide makes in household true estate today.

In small, Mr. Miedler specializes in a person thing: people today. He assists manage above 10,000 independently owned and operated Century 21 offices over 83 nations around the world, as the enterprise offers above 139,000 impartial salespeople.

Michael Miedler has labored his way up by way of the business above the earlier 20-additionally many years, from his early days as a authentic estate adviser with the organization in New Jersey in 2009, then functioning as the vice president of operations, prior to getting to be the managing director of the brokerage progress staff and turning out to be the main expansion officer for its brokers. Since 2019, he has been the president and CEO of the business as it celebrates its 50th anniversary this 12 months.


As portion of Century 21’s anniversary, the firm has teamed up with Nationwide Geographic to produce a documentary known as “Home Rediscovered,” which demonstrates how pandemic residence-obtaining tendencies are heading to form our vision of house in the potential.

Mansion International caught up with Miedler to discuss about what luxury home buying will glance like in 2022 and the electric power of backyard swimming pools on the West Coast.

Mansion Worldwide: As you celebrate Century 21’s 50th anniversary, what is it about your history that’s so persuasive to you?

Michael Miedler: If you glimpse again, we were being the to start with organization to convey with each other individuals with a common denominator throughout not only the country, but the world. We stood up this world wide brand name with entrepreneurs who wanted to provide their regional local community, providing the aspiration of dwelling ownership. We had been the original disruptor. Now, we’re in 83 unique countries. The most distinctive detail to me, like most of the true estate field, is the individuals within the network.

MG: In the past, you’ve spoken about the psychological link a customer has with a home–how does this relate to how individuals have been obtaining residences in 2020 and 2021?

MM: I always say serious estate is the greatest acquire another person will make in their lifetime. It’s usually the most emotionally pushed order, far too, as it involves the whole household. From the time you appear at a house on the net, regardless of whether it is on your cellular phone at evening or on your laptop computer, to the time you make an provide, to get the keys and go in, there’s 150 distinct ways. The mission is centered about creating every single stage alongside the way for men and women to acquire maintain of and delight in.

MG: What luxurious-residence tendencies do you foresee in 2022?

MM: Items have modified from a technologies perspective. We were being pushed outdoors of our comfort zone, no matter whether it is applying Zoom or FaceTime or performing virtual tours for households. What people today want out of their households has improved. The home made use of to be a place you ate at evening and rested your head. Right now, there is no crystal clear delineation between those people private and intimate times and anything else in your daily life. It is where you have to perform, the area we entertain for pals and family. We see extra trip homes, financial investment properties and next households. We’re shelling out far more time rediscovering what the property signifies to them and their life style.


MG: What luxurious facilities are the most powerful going forward?

MM: If you acquire a seem at luxury in standard, luxury to me is all about the locale. Luxurious in Los Angeles is distinct than it is in New York Metropolis. At the close of the day people are wanting for facilities, they are constructing house gyms, house film theaters, anything at all you see at a vacation resort or lodge, bringing that into their property. People want a protected and practical household. But in normal, I’d say outdoor place, for me personally an outdoor pool. I live in the Northeast. A pool spot, I see much more folks heading out and building exterior kitchens wherever people today can be outdoors driven by the pandemic. Out of doors areas are the most desirable.

MG: What is your own definition of luxury?

MM: It’s exactly where you’re most comfortable. Who you are as a particular person, it depends. There is selected aesthetics people today want and need to have. In which you are most comfortable can be anywhere, it’s in the eye of the beholder.

MG: Wherever is the most important growth for extremely-luxe households in the country? Is it South Florida, New York City, the California coast?

MM: The most reported on and the sexiest are the coasts. Which is wherever you will see the major history-breaking volumes. That is where by we’re viewing gross sales up by 50%. You are going to always have the Manhattan and Miami purchasers. But it is dependent on what you define as luxury. In Ohio, there’s high-class households in that market, identical with Detroit and Atlanta. There’s luxurious in every sector around the country.

MG: What does your dream residence appear like?

MM: It would be in which my four youngsters and the rest of my household would be, rather truthfully. To me, it’s some thing outdoors, beach pool, ski space, getting in a position to get pleasure from the environment, as long as the individuals who indicate the most critical to me are around me, that is my concept of luxury.


MG: What is a standard work week like for you?

MM: A regular work 7 days, I am on a plane, in a lodge or at a meeting, conversing to our brokers and brokers aiding them be additional productive in their occupations. Past week, I was in Atlanta and Detroit. It’s about currently being with the people today on the frontlines serving to them serve their communities far better. For the last year, it has been additional behind the scenes on Zoom, like sales activities, but is actually about listening to them and assisting them be much more effective.

This job interview has been edited for length and clarity.