Florida Gulf Coast Dominates U.S. Luxury Housing Market in Latest WSJ/Realtor.com Rankings


Functioning from house has turn out to be the new standard for numerous Americans all through the Covid-19 pandemic, fueling a migration to lower-cost states with fewer density and much more obtain to nature—with Florida among the most significant winners. 

But lots of are seeking earlier Miami and Palm Beach on the Sunshine State’s buzzy East Coastline. 

Naples, Florida, on the state’s southwest coast, gives a relaxed, significant-end way of living for affluent purchasers. It’s also the No. 1 luxurious locale on The Wall Road Journal/Realtor.com Rising Housing Marketplaces Index for the fourth quarter of 2021, unveiled Tuesday. 


“Ultra-high-net-truly worth individuals can fly in on their personal aircraft, operate to their boat or private home or condo, all in below 15 minutes,” mentioned Terri Moellers, a Douglas Elliman agent primarily based in Naples. “It’s an effortless, quick way of living.”

Naples worked its way up the WSJ/Realtor.com index in 2021, surging from No. 17 in the 2nd quarter to fifth on the list in the third quarter. In addition to its laid-again vibe, the city of about 22,000 people also gives walkable dining places and browsing, not to mention planet-class beaches, very low taxes and the heat temperature for which Florida is well known. 

“That’s not new. It’s just additional critical,” Ms. Moellers mentioned. 

The 60 metropolitan areas reviewed in the luxury section of the Rising Housing Marketplaces Index are ranked dependent on housing data for the best 1{30865861d187b3c2e200beb8a3ec9b8456840e314f1db0709bac7c430cb25d05} of every single market place.

Based on housing data from December and other economic steps from the fourth quarter of 2021, the index appears to be like at a quantity of indicators to rank hot U.S. housing marketplaces. Those involve expansion in housing provide and need median listing price ranges unemployment wages a price of living measure small enterprises community assets taxes facilities and the share of foreign-born residents—who add to the financial vitality and variety of the location. 


The Major 10

In addition to the Naples metro place, which also consists of the towns of Immokalee and Marco Island, three other places on Florida’s Gulf Coastline landed within the best 10 of the luxurious section of the most the latest index. 

Sarasota, Florida, which also incorporates North Port and Bradenton, took the next location on the listing, whilst Cape Coral and Fort Myers, about 42 miles north of Naples, rated fifth. The Tampa, St. Petersburg and Clearwater location, just north of Sarasota, was 10th.

The Vero Seaside and Sebastian area, located on the Atlantic Ocean in central Florida, was the only vacation spot on the East Coast of the Sunshine State to display up in the major 10, even though Port St. Lucie, about 32 miles south, was 13th. 

Even exterior of Florida, locations with warm weather conditions and beaches dominated the luxurious rankings—in element a reflection of winter season slowing action in cooler climes. 

Four California locations were being also in the prime 10 of the luxurious phase of the index. Santa Maria and Santa Barbara, which topped the index for the next and 3rd quarters, slipped to No. 15 on the listing. 

The metropolitan area of San Luis Obispo, Paso Robles and Arroyo Grande, part of California’s Central Coast location, was third on the checklist, followed right by San Jose, Sunnyvale and Santa Clara, in the Silicon Valley. 

Santa Cruz and Watsonville, California, also on the state’s central coast, and Oxnard, Thousand Oaks and Ventura, about 60 miles west of Los Angeles, rated eighth and ninth, respectively. 

Kahului, Wailuku and Lahaina, Hawaii, which make up the island of Maui, rounded out the listing, landing in the seventh slot. 


Returning Influence of Abroad Buyers

The two Naples and Sarasota had been also the leading two rising marketplaces for the mainstream phase of The Wall Avenue Journal/Realtor.com record, the information showed. 

“Overall, this quarter, the index quite significantly has a luxury aptitude to it,” Danielle Hale, main economist for Realtor.com, informed Mansion World wide. “There’s a large amount of overlap.” 

Indeed, 6 of the marketplaces on the major-10 record of the luxurious phase comprise the greatest-accomplishing mainstream marketplaces. Soon after Naples and Sarasota, Maui, San Luis Obispo, San Jose and Fort Myers guide the mainstream listing. 

One particular purpose the two lists have so significantly in common could be because abroad customers are returning to superior-close marketplaces, Ms. Hale spelled out. 

“Some of these places attract not just domestic customers, but a good deal of global purchasers as effectively,” she stated. “To see so substantially overlap in the position is a prospective indicator that the environment is receiving back to normal, that men and women are relocating previous borders.”

In addition, some superior-internet-truly worth-folks may possibly be cautious of the “choppy” inventory market, and want to change some of their assets into authentic estate to mitigate chance of a correction, according to Ms. Hale. The looming alterations to curiosity rates could have also pushed prospective buyers to make bargains past quarter. 

“One purpose substantial-price tag markets have performed so properly may be mainly because folks are seeking to get forward of prospective house loan charge raises,” she mentioned. 

Sarasota, Florida, took the No. 2 location on the checklist.


Tom Nora / Unsplash

Florida’s Gulf Coastline

The authentic estate marketplace in South Florida has extensive attracted affluent residents and a lot of buyers wanting to retire these days are in search of the calmer lifestyle of the state’s west coastline, Ms. Moellers explained. At the very same time, they don’t want their new dwelling to be as well peaceful. 

“Our boating, fishing and golfing are outstanding. And for the reason that of the huge wealth in Naples, the amenities in our modest city are good,” she said. “Great doing artwork venues, terrific art galleries, traveling Broadway shows…people that are living below want these facilities and guidance them.”

Florida as a total has been the beneficiary of a wave of migration through the pandemic, pushing prices up and straining inventory. Naples is no exception. 

The median price of a residence there was $625,000 in the fourth quarter, up 22.5{30865861d187b3c2e200beb8a3ec9b8456840e314f1db0709bac7c430cb25d05} calendar year about 12 months, according to the initially-ever Douglas Elliman report on the market place, released final week.  In the meantime, listing stock was down 24.3{30865861d187b3c2e200beb8a3ec9b8456840e314f1db0709bac7c430cb25d05} annually.

Younger family members are also transferring to the place, and Naples has a strong faculty system, according to the agent. 

Ms. Moellers a short while ago achieved with a relatives from Boulder, Colorado, attempting to figure out exactly where they desired to relocate. They have commercial house all through the place, and ended up hunting for a winter property. Whilst they preferred Naples, the deficiency of inventory is a challenge.   

“I imagine when they still left below, they assumed Naples, but honestly I had 4 attributes to display them,” she said. 

Lots of of the exact same conditions exist in Naples’s northern neighbor, Sarasota, rated No. 2. It gives a vivid cultural lifetime, good schools and professional medical services, and a great deal of drinking water athletics. 


“It has the really feel of a smaller city, nonetheless the sophistication and society of large cities…combine that with phenomenal sights all over the place,” said Judie Berger of Premier Sotheby’s Global Realty. 

The pandemic prompted “a big paradigm shift” in the Sarasota sector, which only entirely recovered from the Excellent Economic downturn in 2019, in accordance to Ms. Berger. 

“We went from a solid buyer’s current market, sort of touched on an equivalent current market and slammed into a seller’s current market pretty much right away,” she stated, adding that 2020 was a genuinely superior 12 months and 2021 “was like consuming from a fireplace hose…it was nuts.”

Sarasota has also noticed a new pool of buyers from the West, which includes Seattle, California and Montana, Ms. Berger claimed. Ahead of, virtually all her purchasers have been Midwesterners.

Which is led to greater costs, she additional. Indeed, the median listing cost in Sarasota rose 18{30865861d187b3c2e200beb8a3ec9b8456840e314f1db0709bac7c430cb25d05} to $459,000 more than the yr ending in December, according to Real estate agent.com figures.  

“A new typical was commencing for us,” Ms. Berger said. “And it is however going …the stock is lower. It is not that we have no stock. We have stock, [but] it instantly will get absorbed. We’re however having numerous offers.”

(Mansion International is owned by Dow Jones. Both equally Dow Jones and Realtor.com are owned by News Corp. The Wall Road Journal is also owned by Dow Jones.)