High Issue – Legacy Common rebranded and altered its identify to Legacy Typical|Modern day just before the modern spring Higher Stage Market, redesigning its showroom and website and internet marketing alone as a mid-priced trend situation merchandise brand.
Furniture Nowadays caught up with the firm to see how enterprise is heading and how the rebrand has been acquired.
“Our rebranding initiatives proved to be a big good results and we feel it arrived at a best time in our market,” CEO Neill Robinson told Home furniture Today. “We have positioned Legacy to be a full resource for present day and common household furniture in a array of aspirational lifestyles. Having two distinctive avenues of merchandising and focusing our solution progress all-around modern day and typical design assortments makes certain we’ll have a completely made line in all classes, giving shops a extra finish providing.”
Robinson claimed the rebrand sparked greater targeted visitors at market place.
“The rebranding resonated with our present stores, while also leading to increased traffic during sector and opening numerous new accounts,” he mentioned. “This new tactic provides intentionality to our merchandising that permits us to faucet into on-development shopper preferences and existence, styling up our line but not elevating rates.”
The business claims that even although retail demand from customers seems to be somewhat down, desire for the company’s individual household furniture hasn’t dwindled.
“Through previous 7 days, we are still outpacing 2021 incoming published small business by double digits,” reported Scott Sullens, Legacy’s vice president of revenue. “We locate ourselves in an eye-catching value stage deserted by other businesses due to freight and rate boosts.”
Sullens mentioned Legacy’s spring introductions were being a strike with existing prospects, as perfectly as with those people who had shopped with the enterprise for some time.
“The customers who invested time with us, really procuring the line, identified fresh new types, great values, and very sellable item,” he stated. “We are not just crafting a new bedroom or a new eating area with our companions we are producing many. Pair that with robust introductions from tumble current market that are now delivery, and we come to feel we have positioned ourselves for yet another powerful 12 months.”
Senior Vice President of Income Jerry Sagerdahl does not see demand from customers slowing. “I’m hearing business is steady and volume is above very last calendar year. Inventories are significant because of to orders all hitting at the exact time,” he said.