Legacy Classic rebrands as mid-priced fashion case goods supplier
Superior Issue – Legacy Typical Household furniture will improve its name to Legacy Traditional|Present day in time for the spring High Issue Industry. The rebrand arrives with a redesigned showroom and web-site, which target on the company’s item enhancement, merchandising and advertising and marketing all-around contemporary and classic aesthetics.
“We intend to be a comprehensive source for fashionable and classic home furniture in a array of aspirational life,” claimed Neill Robinson, president and CEO. “Having two distinct avenues of merchandising and focusing our product enhancement about modern and traditional design and style assortments assures we’ll have a entirely developed line in both the fashionable and vintage categories, supplying suppliers a extra total supplying.”
With new taglines of “Modern has a new home” and “Classic has a new glimpse,” Legacy would like to situation itself as a mid-priced fashion scenario products brand.
“We believe that there is white space in the center selling price details for a vogue situation products manufacturer,” stated Robinson. “Since we moved our output to Vietnam, we’ve been able to provide remarkable values, finishes and quality in the center selling price details. We have many resources to offer you as section of the Samson Internet marketing portfolio. Now, this new approach delivers intentionality to our merchandising that lets us to tap into on-pattern customer preferences and lifestyles, styling up our line but not increasing charges.”
Legacy also is transforming the identify of its Legacy Kids line to Legacy Kids|Teens to mirror a style aesthetic that “is much more grown up.”
“Our aim is to make our youth furnishings extra evergreen, each with a for a longer period daily life cycle for stores and with the kind of fashion and function a little one will not improve out of and that is suitable to move into a visitor home afterwards,” said Robinson.
Legacy has two introductions planned for Large Stage, both of those of which highlight wherever the enterprise is headed design-smart. The Biscayne selection handles the modern-day aspect, although Camellia handles basic.
Robinson describes Biscayne as an natural and organic modern day look inspired by interior style traits in vacation resort spots, which “have gone from British West Indies or Bohemian appears to be to a cleaner contemporary aesthetic with purely natural and combined resources.” The selection is crafted of quartered oak veneers, featuring a blonde veneer with fake linen-wrapped drawer and door fronts and silver steel accents and tapered legs.
Camellia brings together common architectural forms with an updated two-tone complete of Classic White on the instances with Cobble Brown tops with “lots of texture and surface area dimension.”
Centered in Higher Issue, Legacy Basic|Modern materials bedroom, eating, accent and youth furniture to stores across the U.S., Canada and a expanding selection of international locations. It is component of the Samson Marketing portfolio of brands alongside Common, Craftmaster, Baker and Lacquer Craft Mfg., and licensing plans Rachael Ray Residence and Paula Deen Household.