Furniture maker Poltrona Frau moves NYC flagship uptown

The international furniture brand, Poltrona Frau, is getting a 19,000-square-foot leap uptown.

The brand name will go away Soho and be a part of other modern home furniture designers in the district along Madison Avenue with a 3-level location at the northeast corner of East 34th Street.

The fashionable flagship retail area at 181 Madison Ave. has soaring ceilings and 169 toes of wraparound frontage. It was formerly the household of the DDC — aka Domus Style Center which has relocated a couple blocks south to 134 Madison.

Poltrona Frau’s new shop will have 8,000-square-feet on the ground flooring, a 2,000-square-foot mezzanine and yet another 11,000 sq. feet in the lower level.

Andrew Kahn, Chris Stanton, Fanny Admirer and Jack Pfalzgraf of Cushman & Wakefield represented both equally sides of the offer. According to C&W, inquiring rents for key corners in this submarket range from $175 to $250 per sq. foot.

“The Nomad Design and style District has developed into the best luxurious furniture district in the town,” reported Kahn. “We are thrilled to welcome Poltrona Frau to this really sought-soon after sector as they open up one particular of the largest showrooms in the space. Poltrona Frau’s legacy as a single of the most well-known luxurious furniture designers in the world will make them a best match for the community.”

Poltrona Frau has experienced a showroom in Soho at 145 Wooster St. (quickly at No. 151) and will be closing there for superior when it opens in Nomad.

The Italian furniture house was launched in Turin in 1912 by Renzo Frau and in 1926 became the suppliers for the royal family. Now headquartered in Tolentino, Poltrona Frau is recognized for the in shape and truly feel of its leather and for creating seating in autos, airplanes, yachts and railways around the globe. 

Poltrona Frau turned one particular of Haworth’s portfolio of brand names in 2014. 

In 2020, it collaborated to furnish a product penthouse condominium at Renzo Piano’s to start with household challenge in New York at 565 Broome St.

APF Qualities obtained the landmarked Madison-Belmont Developing at 183 Madison around the top of the marketplace in September 2018 for $222.5 million.

The 1925-period masonry business office developing was created by Grand Central architects, Warren & Wetmore. It now stands at 19 stories and 272,020 square ft immediately after a penthouse was additional in 1953.

At the time it was manufactured, the place was recognized as the Silk Stocking District for its silk merchants and the Cheney Silk Corporation grew to become the anchor tenant for developer Robert M. Catts. The Art Deco doors and framing close to the initial showroom windows ended up established by renowned metalworker Edgar Brandt.  

Its beautiful office environment lobby is also an inside landmark showcasing matching marble slabs, panels with murals, engravings, gold leaf filigree, gilded lamps, sconces and coved painted ceilings.

The mini-cluster of furnishings outlets that brokers call the Modern Furniture District runs alongside Madison Avenue  from Blue Dot at East 28th Street to Roche Bobois at East 35th Avenue with corporations like B&B Italia and BoConcept occupying the at times great retail areas and livening the streetscape.